If you’re reading this blog post, you must be as intrigued as we were when we found out about this innovative recycling scheme in Rome.
We have recently been working on boosting recycling rates in Leeds city centre alongside Hubbub and many other organisations as part of a scheme called Leeds By Example.
This has been such a success that it is now being rolled out in other areas of the country.
An important aspect of Leeds By Example was the variety of bins installed around the city. They were varied to see which became the most popular and therefore encouraged the most recycling.
It transpired that people were most drawn to those that offered rewards, such as money-off coupons. In Italy, they are working on a similar tactic.
Continue reading How recycling in Rome leads to free travel