Climate change is no longer a distant threat — it’s already impacting our world, causing extreme weather events like droughts, heat waves, wildfires, and floods. In response, consumers are becoming increasingly aware of brands’ environmental impact.
However, not all companies play fair. Some use deceptive tactics to appear sustainable when they’re not — an act known as greenwashing.
Join us as we explore the many forms of greenwashing, why it’s so damaging, and, most importantly, how to identify and challenge it. Together, we’ll uncover the truth behind misleading marketing strategies, empowering you to make genuinely sustainable choices.
Continue reading What is greenwashing, and why is it a problem?